Campaign strategy
A clear plan starts with your product, your customers and a realistic budget.
- Business goals and audience research
- Campaign structure and budget planning
- Landing-page and offer review
INDEPENDENT PAID SOCIAL STUDIO
Good brands.
Better stories.
Smarter ads.
Find your next customers on Facebook and Instagram. We bring strategy, creative and measurement together to help you make more informed advertising decisions.
Find your direction ↗Explore our services ↓01 / STRATEGY02 / CREATIVE03 / OPTIMIZATION
A LITTLE PERSPECTIVE GOES A LONG WAY ↗
MAKE ROOM FORyour next
good thing.
good thing.
Ideas worth sharing.↗
Creative with a purpose.Built around your audience.
✳THE RIGHT MESSAGE. THE RIGHT MOMENT.↗
Facebook advertising✳Instagram campaigns✳Creative testing✳Clearer measurement
01 / WHAT WE DO
From first idea
to a focused campaign.
Practical support at each stage of your paid social journey. Choose a focused project or discuss ongoing campaign management.
Creative & messaging
Give people a reason to pause, understand your offer and take the next step.
- Ad concepts and copy development
- Feed, Stories and Reels creative briefs
- Structured creative testing plans
Management & insights
Connect day-to-day decisions to the outcomes that matter to your business.
- Campaign setup and ongoing reviews
- Conversion measurement guidance
- Reporting and optimization priorities
02 / HOW WE WORK
A clear process.
No guesswork
about what's next.
You keep ownership of your advertising accounts. We agree on the scope, reporting and access before work begins.
Start a conversation ↗- 01
Understand the business
We discuss your offer, market, current advertising and what success would mean for you.
- 02
Build the plan
We define deliverables, creative direction, measurement needs and an initial testing budget.
- 03
Launch with intention
Campaigns go live after your approval, with access and tracking checked against the agreed scope.
- 04
Learn and refine
We review results, explain trade-offs and identify what to test next. Results vary by offer, market and budget.
03 / WHO IT'S FOR
Different businesses.
One thoughtful approach.
E-commerce brands
Introduce products, test offers and help interested shoppers find the information they need.
Service businesses
Explain your expertise and build campaigns around relevant enquiries, not just clicks.
Growing teams
Add paid social planning and execution support without building every capability in-house.
04 / GOOD QUESTIONS
Before we
get started.
Clear expectations make better working relationships.
Which advertising platforms do you support?
Our focus is advertising on Facebook and Instagram through Meta Ads Manager. The exact placements and campaign objectives depend on your business and the agreed plan.
Do I keep control of my ad account?
Yes. You retain ownership of your business assets and advertising accounts. Any working access should be provided through platform permissions; you should never need to share your personal password.
How are service fees and ad spend handled?
Scope and service fees are agreed before work begins. Advertising spend is separate and is paid by you to the advertising platform. We discuss a suitable testing budget during planning.
Can you guarantee sales or ad approval?
No. Advertising results depend on your offer, market, website, creative, budget and other factors. Meta makes its own ad review decisions. We do not promise fixed returns or guaranteed approvals.
What do you need to prepare a proposal?
Your website, target markets, product or service, goals, approximate monthly advertising budget and any relevant campaign history. Please do not send passwords, payment details or customer lists.
Can you help with advertising policy requirements?
We can review campaign messaging and landing pages as part of an agreed project. Advertisers remain responsible for their products, claims, data practices and applicable requirements. We do not offer account rentals or policy circumvention.
LET'S FIND YOUR NEXT STEP
Tell us what
you're building.
Share your website, target market and advertising goals. Let's work out what kind of support fits.
Email an enquiry ↗hello@northlanesocial.com
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